Marketing and External Relations up for two top awards
Jan 11, 2018
Colleagues in Marketing and External Relations are celebrating after being shortlisted for two Chartered Institute of Marketing (CIM) Awards – best use of PR for the Purple Reign Conference and also Marketing Team of the Year (client side/large)
In May last year, the University achieved a world first hosting Purple Reign: An interdisplinary conference dedicated to the life and legacy of Prince – the main architect being Dr Kirsty Fairclough, Associate Dean: Research and Innovation in the School of Arts & Media. This event for academics as well as Prince fans had a global reach and lasting legacy. It attracted more than 60 academics from around the world to present on topics ranging from gender identity to the style in which Prince’s music was produced and his relationship with technology. A combination of lectures, panel discussions and live events such as the screening of Prince’s film “Under the Cherry Moon” created an attractive line up with a wealth of content that could be used in media relations, building our brand and raising our profile. Social media campaigns complemented the conference, as did live streams on YouTube. The conference achieved extensive national and global media coverage with a circulation figure of 43.8m. It also generated nearly 22,000 shares on social media. The impactful press and PR campaign was delivered collaboratively with PR company, Petal & Co, showcasing our creativity and even lighting up buildings across Manchester.
You can view some of the material from the Purple Reign Conference here.
The Marketing Team of the Year award recognises the department’s clear contribution to the overall success of the University. The submission demonstrated measurable results, a “can-do” attitude in the team and a collaborative and strategic approach to marketing which boosted overall performance. Key stats arising from the department’s work include:
· a 4% increase in applications
· a 5% increase in firm accepts
· a 20% increase in insurance choices
· an 18% increase in School leavers – the market was up just 1 %
· an increase in almost every region where marketing campaigns were run
· 8,233 pieces of positive media coverage with an equivalent cash value of £35m
· 40,00 twitter followers and rising on the University twitter acount
· A top ten award for social media
· 38 institutions’ fees benchmarked and reviewed to ensure our pricing was spot on
· a range of 50th events delivered together with novel internal events and channels to engage employees
Summarising the entry for Marketing Team of the Year, Hannah Burchell, Associate Director said:
“As a team, we’ve smashed our targets, bucked the market trends for undergraduate recruitment, put our academics on the map and shown the world literally who we are and what we do. We’ve managed a major comms crisis, pulling together as a team, as an institution and as a city to #standtogether.
And on a lighter note, we’re ending the year with a reindeer rodeo, an ice rink and fireworks – putting on a party for our 2000 staff to celebrate all that the University has been for 50 years and all that it is becoming.”
The Awards ceremony takes place in London in April. To see the full list of shortlisted entries, click here. To follow events on the night, keep an eye on #CIMawards