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Working with Sharks to tackle community engagement

Nov 07, 2017

Sale Sharks

A group of Salford MA Media Production students collaborated with premiership rugby union team Sale Sharks to produce a creative video for the Sharks Community Trust.

The aim of the Trust is to promote key rugby values of teamwork, respect, enjoyment, discipline and sportsmanship through community engagement programmes across the North West.

Colin McKevitt, Megan O'Neill and Hannah Gill came up with an innovative script and used their video skills to raise awareness about the pioneering project. In the short film, Poppy's nervous about her first day at school but her 'imaginary friends' - Sale rugby stars Tom and Ben Curry, Josh Charnley, Josh Beaumont and TJ Ioane; as well as Tonga’s Halani Aulika and club captain Will Addison, and England’s Denny Solomona – appear and boost her confidence.

Watch the video below:

The initiative is a prime example of our ICZ strategy and how working with local businesses can benefit our communities.

MA Media Production lecturer Lyndon Saunders says "This is the culmination of a lot of hard work from the students but also the trust and willingness from Sale Sharks to let our students take this on.

“The resulting video is a creative, fun and different way of spreading the important message of the great work Sharks Community Trust do. It's a great example of how the University of Salford is uniquely positioned to work within the real world on live briefs as part of our students' courses."

The video has now been released by Sale Sharks on their YouTube channel and will also be used at functions, events, and corporate occasions to promote and raise awareness of the Sharks Community Trust.