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Distinguished Malaysian visitors celebrate collaboration

Jun 24, 2014

An exciting collaboration between the University College Sabah Foundation (UCSF) and the University was marked by the signing of a Memorandum of Understanding during a special visit to Salford in June.

Professor Ghazally Ismail, from the University College Sabah Foundation in Borneo, and Datuk Dr Yaakup Johari, the CEO of Sabah Economic Development and Investment Authority, who is also a Salford alumnus, were among the distinguished visitors from Malaysia.

The visit confirmed a commitment to send academics to follow media-related masters programmes at Salford and engage in a range of other collaborative activity in research, teaching and CPD with the School of Arts and Media and Salford Professional Development. Professor Ghazally Ismail also proposed further collaboration with the School of Environment & Life Sciences, with a focus on natural sciences and biodiversity.

The relationship sprang from the development of an initial collaboration between the Multi-Media Development Corporation of Malaysia (MDeC), the School of Arts & Media and Salford Professional Development, which came about in September 2012, when the University produced a range of bespoke courses for Malaysian multimedia professionals and lecturers.

MDeC is a government agency, responsible for the management of the Multimedia Super Corridor (MSC Malaysia) – a ‘Special Economic Zone’ which is crucial to Malaysia’s plans to becomes a developed country by 2020 and which is responsible for developing the skills required by the MSC’s growing multimedia, creative and film industries.

The partnership with Salford has drawn on the successful creative educational model at our MediaCityUK campus – a single Higher Education Institution (HEI) located at the heart of a media centre, providing industry links and work placements for students – and its practitioner-led courses.

As a result, 16 different media CPD courses including media, journalism, animation, TV drama, screenwriting and production management have been developed at our MediaCityUK campus, specifically aimed at helping to fill the skills gap at MSC Malaysia and to develop its own international CPD portfolio.

So far, 21 MDeC-sponsored delegates from Malaysian HEIs have taken part in the courses, with two more cohorts due to arrive later on 20 and 27 June.

Professor Abigail Gregory, Associate Dean International, College of Arts & Social Sciences, said: “By offering this training to approximately 60 academics from across the Malaysian HE sector, Salford is having a major impact on the development of the country’s media industry.”

“As a result, new partnerships have been formed with, among others, Universiti Teknologi Mara (UiTM), University College Sabah Foundation and Universiti Pendidikan Sultan Idris, creating opportunities to develop the skills base in Malaysia through Salford’s postgraduate programmes and wider knowledge transfer projects.”

Stuart Wells, Chief Operating Officer, Salford Professional Development said: "The CPD programmes we have put together are a fantastic example of why Salford Professional Development was established.  By working with our colleagues from the School of Arts & Media, we have come up with a range of pioneering programmes in which the MDeC delegates can receive a superb education at MediaCityUK whilst also experiencing the best of the  North West through a range of cultural and industry visits."

In March 2014, Annabelle Waller, Programme Leader BA (Hons) TV & Radio, was a keynote speaker at the ‘MDeC Kre8tif!’ digital media conference and Professor Allan Walker, Dean of the School of Arts & Media, led an influential MDeC workshop, with academics and professionals, about creative education and the MediaCityUK model.

The Malaysian Minister of Communications and Multimedia visited the University in February 2014, with executives from Malaysia’s national TV station, RTM.  They were so impressed with the MDeC partnership that Salford is currently in talks around the provision of CPD training courses for RTM.

The University aims to further develop Malaysian collaboration, thereby significantly influencing a vital area of growth and development in the country’s economy and is looking forward to welcoming the Vice Chancellor of  the Universiti Tecknologi MARA (UiTM), the largest higher education provider in South East Asia, at the end of June.

 

Photo:
Back l to r: Michael Lurie, Nigel Mellors, Allan Walker, Abigail Gregory,  Datuk Dr Yaakup Johari, Dr.Dg Aminah Ali & Stuart Wells
Front l to r: Martin Hall & Professor Ghazally Ismail