New brand revealed to brand champions
Jul 06, 2011
The University’s new brand was revealed to a group of employees who will ultimately be responsible for its implementation when it is launched in the autumn.
The 50 “brand champions” - who were involved in the original market research and focus groups to determine the new brand - were invited to a presentation today to see how things had developed.
The new brand will support our transformation and create a distinct presence in the higher education marketplace and provide a greater awareness and understanding of the University, whilst providing a clearer differentiation from our competitor universities. Plans are being put in place for a launch in September to coincide with the arrival of our new students.
The presentation – given by Penny Hicks, who is managing the brand project, and Precedent, our brand agency – outlined the thinking behind the new approach and took people through the visual identity. This included the new logo, colours, typography, use of imagery and its application across a range of media including corporate brochures, the prospectus, stationery and online.
Penny Hicks said: “This was an opportunity for all those employees – our brand champions - who had been involved in the project from the start to see how the work had developed and to be given the opportunity to ask questions and find out more. The event has proved to be very successful and is being supported by a briefing on the new brand for all our suppliers.”
Development of the brand has involved a programme of full engagement with a range of key stakeholders including students and employees as well as our Executive and Council.
The new brand will be reflected on the outside of Maxwell Hall when a new sign will be unveiled as well as on a range of corporate, promotional and student recruitment literature and on our new website and Staff Channel.
Further information on the brand, what is symbolises and what it means for the organisation will be provided shortly.